The 2016 BMW M European Tour route was designed around the senses to ignite the driver within. Following the delivery of their new BMW M2 or M4 GTS at the renowned BMW Welt, guests embarked on a 1000+ km journey- through 6 countries in 7 days. Along the way, drivers and passengers alike took in breathtaking scenery as they forged through some of the most iconic roads and mountain passes that Europe has to offer.

With that said, 3 of our customers decided to embark on this once-in-a-lifetime journey. It’s a driving experience like no other- an experience that could only be delivered behind the wheel of a BMW M vehicle.

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As guests, our customers stayed in some of the continent’s leading five-star hotels- finishing each thrilling day of driving by dining with fellow BMW M enthusiasts from across Canada.

Day 1 consisted of our customers’ arrival in Munich, accompanied by a welcome reception and dinner. Guests then slept comfortably in Bayerischer Hof hotel.

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On Day 2, our customers took delivery at BMW Welt. BMW Welt is located directly adjacent to the BMW company headquarters, the BMW main plant and the BMW Museum. An architectural masterpiece, it is both the delivery center for new BMW automobiles and a brand experience rolled into one. It is where BMW Group comes alive: BMW Welt collates the brand identity of the BMW Group and its four brands in one location. Changing product exhibitions, all automobile ranges and motorbikes, as well as numerous interactive exponents showed all guests the world of BMW, BMW M, BMW i, BMW Motorrad, MINI and Rolls Royce Motor Cars. Every brand has its own experience area that expresses its nature. Quite the experience for a BMW fan! Afterwards, guests drove their brand new BMW M vehicles to Salzburg- ending the night at Scloss Fuschl hotel.



Guests then enjoyed the rest of their night at the Schloss Fuschl hotel! With its incomparable lakeside location, this castle has hosted archbishops, empresses and film stars since 1450!

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On Day 3, guests experienced the Salzburgring Drive Experience- followed by a drive to Innsbruck. The Salzburgring is an ideal testing and training ground which was opened in 1969, set in an idyllic location amid the green hills and lakes of Salzkammergut in Austria. Two long straights, with the finishing straight rising slightly towards the start and finish, and the adjoining wide bend above the paddock make the Salzburgring a very fast track. The large elevation gain and taxing bends make it a highly varied circuit. On the BMW Basic and Intensive Training courses the Salzburgring provides just the right challenges for all skill levels. We couldn’t think of a better vehicle to take on this track than a BMW M2 or M4 GTS! After experiencing the power of their brand new BMW M vehicles, guests ended the night at yet another hotel: The InterAlpen Hotel.

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On Day 4, our customers were getting well acquainted to the sheer power of their brand new BMW M vehicles- taking a relaxing drive from Innsbruck to Lake Como, Bellagio, Italy. After this scenic drive, guests stayed at the luxurious Grand Hotel Villa Serbelloni.

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Of course, on Day 5, our customers did more driving! Lake Como to Rapallo, Italy. Then, they stayed the night at Excelsior Palace.



On Day 6, our customers then drove from Rapallo to Monte Carlo, Monaco and stayed the night at Fairmont Monte Carlo hotel. Their incredible journey concluded here in Monte Carlo- where stunning views and opulence put an end to one of the greatest driving experiences aboard a BMW.

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On Day 7, guests parted ways with memories that will last a lifetime.

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After this trip, guests undoubtedly began to understand the power, the precision and the unrivaled capabilities of BMW M automobiles. A big thank you to our awesome customers for taking pictures and sharing your experience with us – we are all living vicariously through you! We’re thrilled that you decided to embark on this special journey and we hope you enjoyed your BMW M European Tour! If you are interested in doing a European Delivery or hearing about future trips like this one, contact us at or 905-477-2212. We would be thrilled to help more of our customers embark on this once-in-a-lifetime journey!