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Why buy a BMW over other brands?

When it comes time to search for a luxury vehicle, there are some popular brands out there that usually come to mind like Mercedes-Benz, Lexus, or BMW. While each of these brands has built up a reputation over the years due to its high-quality vehicles and industry-leading features, BMW still manages to stand ahead of the others. If you are looking for information about why you should buy a BMW over other brands, then you have come to the right place at Pfaff BMW Markham. At our Markham dealership, we have a very large selection of new and pre-owned BMW vehicles that are waiting to be taken out for a test drive. In this article, we share some information about why you should buy a BMW over other brands. 

Click here to browse through our selection of BMW vehicles at Pfaff BMW Markham. 

BMW is a leader in innovation 

One of the biggest reasons that drivers tend to pick BMWs is its long history of innovation. In fact, BMW does its best to always push the envelope by constantly innovating. The company’s goal is to create the best possible vehicle, and it is clear when you look at any of its products. One classic example would be BMW’s switch from the traditional naturally aspirated engine to the turbocharged engines as a means of giving drivers more power without compromising fuel efficiency.

BMW product geniuses 

Car dealerships and manufacturers are notorious for doing anything they can to sell their products. Earlier in 2014, BMW started introducing experts known as BMW geniuses who are on staff at the dealership but without the goal of selling a particular product. Instead, these staff members have one goal in mind: educating potential customers so they will fully understand each of the vehicles that meet their needs and are better able to make an educated decision.

BMWs can be more affordable than other luxury brands

It is true that BMW vehicles are out of the price range of most people, but that is because they are luxury vehicles. If you were to compare a BMW to the corresponding Mercedes-Benz or Lexus, you will notice that the BMW is almost always more affordable. This lets you decide whether you want to save money or upgrade your vehicle when making a purchase. Either way, by buying a BMW, you get more performance, safety, technology, and comfort for each dollar you spend. 

There are many reasons why you should buy a BMW over other brands on the market. For more information about this, we encourage you to schedule a test drive in a BMW vehicle on our Pfaff BMW Markham website today. Additionally, at Pfaff, there’s no being handed around, no wondering if you got the best deal, and no haggling price in-person or ever. Just honest customer service that actually serves you, the customer. It’s what we like to call: the Idealership. Click here to learn more about the Pfaff Difference. 

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